2018 is dead, long live 2019.
The new year already feels like a distant memory and with the new year arose new issues that may affect businesses and business leaders over the next 12 months.
Here I’ll take a look at what I feel may hinder your business in 2019 and some advice on leaping those hurdles should they arise:
The world of social media is constantly changing. Platforms that may have seen a surge in users over the last 12 months may not be as effective in the coming year.
Changes to technology bring with it new fads and trends for social media users. The influx of social media users aged from 16-25 has seen a massive boost to platforms such as Instagram and Snapchat meaning more traditional platforms such as Facebook and Twitter have been left in the lurch.
This doesn’t mean that those platforms that have seen a fall down the league table of popularity need be abandoned. Unless your customer base is strictly that of the younger demographic, you can utilise a variety of platforms with just as many positives.
It’s important to understand who your audience is and which platforms they use in order to successfully deliver the message of your brand.
Demand for video content
According to Insivia, YouTube has over one billion users (that’s over one third of total internet users), 82% of Twitter users watch video content and 45% of people watch more than an hour of Facebook videos a week.
That’s staggering, and the importance of video cannot be ignored. Creating video content for your website or social media feeds doesn’t have to be hard.
Users on Facebook won’t appreciate a video to rival Hollywood. A simple piece to camera from someone on the team works wonders and allows for your audience to see the people who matter behind your brand.
It allows viewers to feel personally connected and allows for your message to be easily digested in a way that seems intimate.
The rise and rise of mobile
The world has seen a rise in mobile technology users over the last decade and the internet is no different.
According to Statista, in 2018 more than 52% of website traffic came from mobile devices. Compare that to just 0.7% in 2009 and you can see how important this technology has become in the lives of your audience.
A mobile friendly website allows anyone who visits your site on a mobile device to have a positive experience. A poorly designed mobile website will ensure that your message and services will remain unseen.
So, how can you ensure that your website is mobile friendly? Most content management systems now have an inbuilt adaptive design allowing for the webpage to adapt to various screen sizes.
Oh no! I’ve mentioned the dreaded B word. If you’re like me, you’ll be sick of hearing of Brexit now. However, it’s important to remember just how much uncertainty still surrounds the UK’s exit from the EU.
If your business regularly trades with others across Europe, you must take into consideration how leaving may impact these agreements and the costs associated with import/export duties.
Companies should also consider the make-up of their workforce (especially in regard to EU nationals) and what workers’ rights may be disturbed and put into place plans that will reassure those workers.
When it comes to the use of cloud services, European regulations can affect the storage and usage of that data. This leads us into our final point.
Oh no, I’ve mentioned the dreaded G word! GDPR was a massive concern for businesses in 2018 and it hasn’t gone away. Businesses need to keep this at the forefront of their mind.
Data is becoming one of the most important resources for an organisation and any breach of regulations such as GDPR can have strong repercussions on the reputation of your business.
Finally, Article 13, a proposed law within the EU directive on copyright is designed to protect copyrighted content which can invariably devastate the use of user generated content on sites like YouTube.
So, there is my thoughts on potential issues facing businesses and business leaders in 2019. Let me know what you think and if you feel you need help on any of the above you can contact one of the team at Publicity Seekers on 0845 226 9126.